When it comes to astrology, I admit—I’m both curious and skeptical.
I grew up in an era when the newspaper landed on our porch each morning, thanks to the paperboy (yes, always a boy). As a child, I flipped straight to the comics. But by the time I was a pre-teen and young adult, my first stop was the horoscope section. If I liked what I read, I agreed wholeheartedly; if I didn’t, well… I dismissed it just as quickly.
Today, I find myself more curious and less skeptical.
There must be something to the intersection of ancient beliefs, zodiac traits, and (unexplained?) human behavior, right?
And whenever someone mentions Mercury being in retrograde, I almost always think, “Ah, now things make more sense.”
Last week, I attended a workshop where one of the teachers was a business astrologer. At first, my skeptical antenna was up. But by the end of her session, I found myself thinking, “Ooh, I want to know more.”
What shifted my perspective?
- She explained that businesses have zodiac signs, just like people do, and that our personal and business signs interact in fascinating ways. (In the Zoom chat, I wrote, I’m all fire!—my birth sign is Sagittarius, and my business, based on its incorporation date, is a Leo.)
- She suggested that aligning business strategy with astrological cycles could lead to more growth and ease. As a business owner, I was definitely intrigued!
This experience sent me down a rabbit hole. If astrology can offer insights into business, could it also apply to money? According to my research—and a few deep dives into Google and ChatGPT—the answer is a resounding yes.
First, Challenge the Norms
As I write this, we’re in Aquarius season (January 19–February 18), a time known for innovation, disruption, and forward-thinking. It asks us to question traditional structures—including the way we earn, manage, and relate to money.
Money is, at its core, a system built on long-held assumptions—ones that shape how we think about and interact with it.
I am known for questioning why you and I do what we do when it comes to the money we steward. Questions are my go-to tool because of their power to spark disruptions, which usually bring about innovation.
Seeing the stock market crash of 1987 up close and personal inspired me to question the financial norms of tying financial success entirely to the numbers. A perspective that has long been considered to be the “truth.”
What financial norm or truth could you challenge today?
If you need help answering this question, perhaps asking yourself these will be useful:
- Am I managing my finances in a way that truly serves me (and my business)?
- Is there a better, more innovative way to build financial stability and success?
- How curious am I really being; or, am I stuck in outdated patterns that limit my earning potential and financial well-being?
Questions like these align with the Aquarius season of challenging norms. And your answers often lead to ideas of how your thinking and behavior with money can evolve—vis a vis the season’s other elements (innovation and disruption).
Second, Step Back
From what I am discovering, Aquarius is known for its “ability to take a step back and see the big picture.” To think long-term.
Last week, I talked about how the commercials shown during the Super Bowl were a lesson in long-term strategy. The commercials you and I saw (or heard about) were likely created and filmed years before they aired! Can you imagine what it takes for a brand to predict its audience and cultural trends so far in advance? I find this fascinating!
(Actually, I know a little something about this based on my experience with the Vanguard commercial, which came out more than a year after we taped it.)
There’s a part of me that would like to think that perhaps one of the reasons the Super Bowl happens during the season of Aqaurius is because of the long-term tie-in.
Too big a stretch to make…maybe?
But this sure isn’t: Remembering why it’s important to keep a long-term vision in focus.
Doing this will help you avoid:
- Letting emotions like guilt or fear drive decisions like spending, investing, or pricing.
- Ignoring the psychological and emotional aspects of money. If you’re too detached, you run the risk of neglecting deep-seated beliefs or habits that shape financial behavior, which can cause you to get in your own way.
- Over-personalizing financial setbacks. Because none of us can escape them; they are part of the journey, not a reflection of your self-worth or intelligence.
- Reacting to the hype…or the panic.
- Prioritizing overanalysis over taking action
- Having important conversations – in your life and in your business
The way I see it, there’s nothing woo-woo or pseudo-scientific about any of this!
Lessons From Any Sign
Where do you stand when it comes to astrology? Do you use the zodiac system as a tool for making any of your decisions?
As mentioned, Aquarius is the season of questioning, innovation, and disruption. Making January 19-February 18 an ideal time to challenge yourself to think differently about money, with questions like:
- How can you innovate the way you earn?
- Where can you detach from limiting beliefs or unhealthy emotional money patterns? Or, how can you break free from old financial habits?
- How might you embrace a more expansive vision of wealth?
(Of course, you can benefit from these questions at any time, but I, myself, am kinda stoked about the idea of honing in on specific types of questions sparked by the zodiac season. Could be kinda cool, right?)
As we move into Pisces season—a time of intuition and imagination—it offers a new lens for thinking about money. I haven’t yet gone down the rabbit hole of exploring the intersection of this sign and financial awareness and behavior to write about it.
But…
Here’s my takeaway about zodiac signs even for skeptics: I think they provide similar lessons for you and me as weather seasons:
They remind us that nothing stays static.
This makes me think of how important it is to be proactive about your financial game-plan—where you are vs. where you thought’d be vs. where you want to be? What shifts to your game-plan do you need to make so you can close the gap—with (more) ease?
If these questions have you thinking about your financial strategy in a new way, let’s explore how I can help you uncover hidden opportunities and craft a plan tailored to your goals. Click the coaching scheduling link to set up a call.
